Meet
Peter Francis

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Performance
Coaching

Dr. Peter Francis is the Director of the EVOLVE research group at SETU and a performance coach in professional rugby with the Warrington Wolves.

Peter has a BSc Sport & Exercise Science, BSc Physical Therapy and a PhD Sport & Exercise Science. Peter has worked with multiple amateur, European, World and Olympic Athletes over the past 15-years.

Alongside a career in performance science, Peter has been an academic and author at 6 different Universities in 4 different countries.

More recently, Peter’s work as a performance coach focuses on building environments that enable individuals and teams to reach their potential.

 

performance coaching

The Honest
Man

I help people to be honest with themselves so that they maximise their potential.

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performance coaching

The Critical
Friend

I act as a soundboard for leaders trying to implement their vision.

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performance coaching

The Connected
Tribe

Connection is rocket-fuel for team performance. I help people in teams trust themselves and one another deeply.

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Blog Posts

27/03/2025

Cross Fit for the Mind: The Weekly Newsletter

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25/08/2023

RTÉ scandal a lesson in how to create a blame culture

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28/01/2022

Why getting into FEAR can get you twice as far as SUFFERING and in half the time

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23/06/2021

The Search for Ikigai: Why who you are is more important than what you do

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06/06/2017

Learning Humility from the Greatest Rugby Players in the World

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Kind Words

“No disrespect to anyone who came to work with us before, but we have never had  messages hit home like this. It has changed the way I think about rugby.”

Professor Mark Johnson, 2016

“He has a habit of nailing it when it comes to describing what is going in the group.”

Paul Gabriel, Head Coach, Leodiensian RUFC

“Peter’s ability to galvanise a team behind a meaningful vision is second to none, it’s why we love working with him”

Galahad Clark, CEO, Vivobarefoot

“Peter cuts through the noise really well. He build’s trust and confidence in the playing group. We went from battling relegation to gaining promotion with a 17 game unbeaten run”

Ed Farmer, Captain, Leodiensian RUFC

“I have been at Leeds Beckett University for over 20 years and I have never seen such productivity from the rehab research team than I have under Peter’s leadership”

Professor Mark Johnson